Site Map

Get your "Discover Magic Words That Sell Your Services" mini-course when you sign up for the Free ezine

"Marketing Energizer For Consultants And Other Professionals"
Contact Information
First Name *
Last Name *
Email *


Client-Attraction
System

Breakthrough Consulting Services

For Technology Consultants Only

Rock-Solid
Market Research

Web Site Marketing

Consultants
Marketing Reports

 -Referrals Galore

- Brochures Made Easy

- Prevent 5 Costly Marketing Blunders

- More Marketing Ideas

Our Guarantee
To You

 


The Independent Professional's
Billionaire Mind Set
“Go Big Or Go Home”

By Shirley and Bob Hanson

From "Marketing Energizer Ezine For Consultants
And Other Independent Service Professionals" Issue 98

Excited and inspired by our two-day MasterMind group meeting, we share with you the high-energy marketing ideas that grabbed us and won’t let go.

In this article you'll discover:

  • an engaging tactic that could prompt new business from your clients (You'll find it in the "How-Not-To-Be-Boring Department") plus
  • two quantum-leap strategies.

"The How-Not-To-Be-Boring Department"

During a short break in our MasterMind meeting we overheard a business owner negotiate over the phone with an actor to become the voice of a leprechaun.

His plan: to entertain 220 clients with a 30-
second message from a leprechaun.

And this is important - he arranged a series of 3
encounters
in 3 media (email, phone, and fax).

Here’s how the sequence goes:

First, his clients get an email from Ivar Quigley the staff lebrechaun.

Second, they hear a voice broadcast on St. Patrick’s Day from Ivar.

Third, they receive a fax in Ivar’s handwriting the day after St. Patrick’s Day, telling them about the parade.

Will he get their attention? Yes.

Will they listen to the message? Yes.

Will they laugh? Most will.

Will they talk to others about the call?
Probably.

Will they respond to his offer?

We don’t know yet until the results are in. Those marketing geniuses, his clients, haven’t weighed in yet. We'll let you know their verdict.

The actor’s fee is $350 -- in the businessman’s market a cost-effective investment.

What can YOU do so that you're lively and appealing? So that you're NOT dull and lifeless?

It’s too late for St. Patrick’s Day, but you’re always just in time to arrange for the next occasion. Sign up for the Oriental Trading Company catalog for a mountain of ideas for events, holidays, and
moments to plan on and for eye-catching items to send.

Have Fun; Amuse Your Prospects

One more thing: Notice that this caper went to the businessman’s clients. And he tells me his clients are super responsive to new offers.

Could it be because he charms them and courts them with attention?

Strategic Question: How much new business would you win by paying more attention to your clients?

= = = = = = = = = = = = = = =

Warning: What follows, "The Billionaire Mind Set," isn’t for everyone. It’s only for independent service professionals who are ready and willing to let go of ordinary opportunities and grab the extraordinary.

= = = = = = = = = = = = = = =

The Billionaire Mind Set: “Go Big Or Go Home!”

The words are Donald Trump’s from his reality show “The Apprentice.”

Think of Donald Trump and his larger-than-life personality and his HUGE projects.

And, in contrast, look at Oprah and the fears that are tying up her potential and shutting down her opportunities.

If you are a guest on the Oprah show, we learned, you are required to sign a form saying that you will not mention her name or the fact you were her guest. No more “As Seen On Oprah!”

So what does this have to do with you?

Recently, we wrote an article that urged, "Think like a billionaire!” To us that means to:

Concentrate your resources (your time, money, and people) on those things that will make the most difference in getting the results you’re after . . . above all, to be strategic.”

So here's your Billionaire Mind Set Question:

As a professional, do you reach high enough? Or do you “stay home?”

Talented professionals can let their versatility work against them. Let us explain . . .

You may see many areas where you can affect change in your client’s lives.

  • Some may be high-gain; others are small-change where you’re lost in a cluster of people doing the same thing.
  • Or you may be dealing with a problem that’s not truly important enough to rivet the attention of your particular clients and prospects.
  • You may offer a service that could be a blockbuster . . . if only you developed it more fully and marketed it imaginatively.
    As it is, it becomes just another pebble in your “pond.”
  • The big opportunities in your professional practice may go untapped as you hang onto your usual way of doing business.

    You may continue to focus on the lesser opportunities and handle them better and better while the big ones slip from your grasp.

    Real-Life Example #1 (We’ll call him Stan)

    As an independent professional, Stan developed a powerful and efficient system in his field (really a harsh competitive field where
    professionals are seen as a commodity). He pulled his business out of this commodity swamp by offering uncommon personal service to a niche.

    And, yes, he reaped awesome profit margins.

    Looking ahead, Stan saw the next big opportunity for his business in marketing. Not in finding yet more ways to tighten the slack in his system.

    And you? Do you recognize marketing as a strategic opportunity for your business?

    Do you make the shift? Do you hang on to implementing the details of your professional practice or do you train someone else to carry out the day-to-day work so that you can concentrate on the marketing?

    Real-Life Example #2 (Let's call him Richard)

    Richard provides a service at a modest fee for a group of clients. He makes an OK living by keeping on top of numerous details and learning new marketing tricks.

    He hustles to keep current clients happy and add a new client or two each year.

    By thinking BIG, though, he uncovered the potential to make a giant leap . . . to leverage his contacts, experience, and skills.

    He envisioned adding new services and products to his business to reach big players in their fields who would pay for the value he’ll add to their businesses.

    This new venture demands all the gumption and savvy Richard possesses plus extra energy to make it happen.

    He’s going for it!

    There’s no guarantee it will pay off (He won’t know for sure until the marketing geniuses in his target segment weigh in), but he’s doing
    his homework and taking the project forward one shrewd step at a time.

    And you? Do You Stay Home Or Go Big?

    Do you hang in there with your current practice and implement the details in a way that only you can do? (You’re good at what you do!) Or do you turn over this familiar work to someone you train and free yourself to start up the Bold New Program.

    Are you stuck in the “Equal Opportunity” mind set?

    Do you see all opportunities as the same? Or can you separate the opportunity that’s extraordinary from the run-of-the-mill and RUN WITH IT

    So where's your unique opportunity?

    Maybe it's in full-speed-ahead marketing for the extraordinary practice you’ve built. Could you find it in catching the big
    chance that’s inherent in the business you’ve created?

    Wherever you discover it, go full speed ahead.



    Hanson Marketing Group, Inc.
    Certified Professional Consultant to Management
    8011 Navajo Street, Philadelphia, PA 19118
    Phone: 215-753-2620 Fax: 215-753-9223
    bhanson@hansonmarketing.com
    www.hansonmarketing.com

    Client-Attraction System | Web-Site-Promotion | Marketing Ideas
    Tech Consulting Only | Services | Market Research | Site Map
    Home | Our Company | Contact Us |
    copyright 1996-2005, all rights reserved


    .