Marketing In Tough Times
Avoid These Five Common Traps
Are You Caught In One
New challenges confront technology marketing for consultants.
You may be finding that strategies that once attracted clients
are now getting mediocre results. Or worse.
Or More Of These
Five Common Traps?
Simply, being aware of them and avoiding them can give
you more control over your marketing. You can turn a technology
marketing disaster into a cash-flow success.
Consultants Technology Marketing Trap #1...
Assuming because you and your team fall head over heels
in love with an idea for a new product or service, your prospects
You spend months of your time and thousands and thousands
of dollars developing a cutting-edge product or service, as a
client did, only to be stymied by the marketplace.
Too late -- after spending even more on your marketing ideas
-- you learn that nobody wants what you produced.
This sounds obvious, but it happens all too often when technically
skilled people forget to leaven the development process with
serious input from their prospects.
Consultants Technology Marketing Trap #2...
Obscuring your message in a fog
Technical talk is familiar and comfortable for you. To your
CEO or CFO decision makers, though, your technical terms may
be just jargon.
When in doubt, translate the benefits you provide into simple,
clear terms. Don't let anything come between you and the message
you want your prospects to remember and respond to.
Consultants Technology Marketing Trap #3...
Relying on one and only one marketing tool
We've watched technology consultants panic when their personal
fountain of referrals dried up.
The answer is to have one or two other marketing tools in
place at all times. They'll take up the slack when the one tool
you rely on suddenly stops bringing in prospects.
Consultants Technology Marketing Trap #4...
Leaving money on the table by not capitalizing on the full
potential of a marketing strategy
How does this happen?
Recently, a prospect came to us for help improving his
marketing strategies for trade shows.
His current efforts encompassed purchasing a costly state-of-the-art
display and showing up at five key shows. That's it!
But he missed out on a comprehensive trade show strategy
to multiply his results.
- What about pre-show marketing techniques (such as e-mail
marketing to key people) to attract more prospects to his booth?
- How about a scripted sales approach at the show to move people
- Where was a planned, persistent, on-the-money follow-up after
The result: a colossal waste of high-tech marketing dollars.
Consultants Technology Marketing Trap #5...
Drastically cutting back your marketing in tough times
Nobody knows which hand the economy will deal you in the future.
It may improve, stabilize, or worsen.
Consider this: If you curtail your marketing investments,
you'll drop from your prospects' minds. Suppose your competitors
continue to get their messages out.
Who is most likely to get the business that's out there?
Where Can You Go For Strategies And Ideas For Technology
Consultants Marketing? How Can You Get Help To Achieve What You
Want For Your Business?
Revenue-Generating Answers From The Only People That Matter --
Your Prospects and Customers
Stop the futile guesswork.
What are your prospects and customers thinking?
What do they need and want?
How do they want it?
Hear their answers in their own words before creating
a new product or adding a new service. Let your prospects
tell you the most effective way to market to them.
Learn about any fatal flaws in your products or your marketing
strategies before you waste big bucks on something that's going
Before risking any more time, effort, and money,
uncover this indispensable
inside information from your prospects and customers ...
An Unstoppable Marketing Tool By Taking Advantage Of Proven Marketing
Ideas For The Web
The Web can offer a wonderful new marketing world or it can
be a marketing sinkhole. Web designers can give you a cool site.
But is it bringing the right people to your site and generating
your desired responses?
Rarely, do web developers and designers have the marketing
answers you are looking for.
You have another option to turn to.
Suppose you call in your personal site-turn-around expert
and get answers for a quick, affordable site make-over. Imagine
your site going from a money drain into a cash flow dream.
Discover how to rev up your
revenues from the Web...
A Brochure That Gets The Sale
Which would you rather have?
A glossy brochure that's just like everyone else's? Or a brochure
that becomes your star salesperson?
"We had been looking for some time for good marketing
people who understand our field of information technology.
"The Hansons were able to put Petra's story into non-technical
language that is oriented to our clients and customers. This
was a radical departure from our previous marketing messages.
"We want prospects to trust us and to know that we will
do a good job for them. The Hansons showed us how to do that."
Gregory H. Smith
President & CEO
Petra Technology Group
The next move is up to you.
us for more information