You may think marketing research is only for giant companies
with mammoth budgets.
Do you have a new product or service in search of a market...
Many business people fall head over heels in love with
their latest idea for a new product or service.
They may be able to point to a number of different market
segments they are convinced will buy it. And they may feel assured
of attracting a crowd of clamoring customers.
Heroic confidence like that sometimes drives otherwise savvy
individuals or companies to spend untold hours and their precious
- creating a new product,
- engaging in the trials of beta testing, and
- refining their product
only to be stymied by the realities of the marketplace.
Or is your current marketing letting you down and you're
Your frustrated. You feel as if you "don't know what
people want anymore."
You'd like answers to help you turn this troubling situation
What Do You Do Next?
You can make assumptions and then try one tactic after another
to market your product or service -- hoping one will strike gold.
Or you can take a different tack...
The Strategic Marketing Research
And Pre-Sales Process Can Help
Three Situations Where Market
Confirmation Through Market
Research Is Valuable:
Get Critical Information After Developing Your Product
Or Service But Before Investing More Time And Money in
a futile search for a receptive market . . .
As you go through this marketing research process, you can
uncover exactly who your leading prospects are.
Here's an example...
One of our clients developed a complete state-of-the-art system
for college students to help them find a job through their school's
placement department. And the first installation was already
up and running at a large university with our client providing
technical support to a satisfied client.
We surveyed the market for him and learned which schools were
interested in the product. In this case it included MBA schools
in prestigious universities such as Harvard, Penn, and others.
Pre-Selling Adds Another Dimension
To Marketing Research . . .
Just from the marketing research process our client was able
to make appointments at six key schools to demonstrate
Discover What Your Prospects Need And Want Before Creating
Your Product Or Service
Market research early in the process uncovers market realities
before you spend thousands, tens of thousands, or more on
You may find out whether or not there is interest.
You can gauge how much interest.
Or you may learn about a serious flaw or one that is fatal.
It could be that your company is too new or too small for
people to have confidence in over the long term. Possibly, people
just don't want to do it your way. Perhaps, they don't want the
hassle of making changes in a process that's OK for them.
You may be able to address these issues right away to create
a better product or service. And you've eliminated the
futile, disheartening, and wasteful task of trying to force something
on a closed-minded market.
Gain Critical Marketing Intelligence About The Nagging Problems
And Day-To-Day Frustrations Your Prospects Face
By asking the right questions, you can get answers that put
compelling benefits, riveting details, and attention-grabbing
headlines into all your marketing communications.
You can also find out how your prospects want to hear from
you. By e-mail? by fax? by FedEx?
Just what do you have to do to ensure that your message
You won't know unless you take the critical step of finding
Invest Your Resources Wisely
By Testing The Market First
You can try out your ideas and assumptions with market research
before going full bore into developing a new product or service.
Or if you already have one, you can avoid squandering any
more of your hard-to-come-by resources by identifying your leading
And, yes, with marketing research you gain critical assurance
that your message is the right one...the one that speaks
to your prospects' issues, concerns, hopes, and desires.
Stop risking your valuable time, effort, and money. Instead,
get on a fast track to rev up your revenues.
If you would like more information about affordable marketing
research that pre-sells, please call Bob Hanson at 215-753-2620,
send e-mail to Bob at firstname.lastname@example.org, or fill out
the market research request form below.
Confidential Market Research Request:
I would like more information about: